Categories

Small Business

Tools

  • Economy & Politics
  • Investing
  • Personal Finance
  • Related Posts


    Should You Invest In Techies Or Train Non-Technical Employees?
    Four Tips For Road Warriors To Save Time And Money
    What Entrepreneurs Can Learn From Real-Estate Developers
    Finding The Missing Link Between Your Brain And Your Business
    10 Motivating Quotes To Help You Spring Into Action
    Five Tips For Leading Millennials
    This Franchise Attracts Franchisees With Its Pro-Veteran Stance
    Five Weekend Habits Of Successful Entrepreneurs
    The Best 5 Business Hacks You’ve Never Heard Of That Will Change Your Game
    5 Tools To Help You Audit Your Web Content
    How Does Your Marketing Content Measure Up?
    3 Times Entrepreneurs Need To Say No To Be Successful
    Badass Bangalorean: Meet Uber’s First Female Cab Driver In India
    Build Your Professional Network In Six Steps
    The 10 Most Important Minutes Of Your Team’s Day


    A Men’s Clothing Start-Up To Inspire Your Small Business Dream

    If you have an idea for a small business, the technological advances of the past few years have made it a better time than ever before to act on it. As traditional businesses continue to realize that e-commerce is a necessity to business success in the 21st century, many start-ups are getting a head start by opting for a Web-based approach from the get go.

    Mizzen+Main, a men’s clothing start-up launched in July, offers a prime example of how a Web-based business can thrive with a recipe of good ideas, legwork, luck and expedient use of the collaborative e-commerce tools that now exist.

    Mizzen+Main co-founder and CEO Kevin Lavelle got the idea for the business on a hot summer afternoon in Washington, D.C., as he watched a Congressional staffer run to a meeting, soaked in sweat and looking disheveled. Lavelle pondered the popularity of performance polo shirts in golf and tennis circles at the time and had his “eureka” moment: He would produce a line of professional clothing for men that would stay cool, dry and pressed when men were at their most active throughout the day.

    In starting the company, which has now expanded to producing ties, blazers and other accoutrements, Lavelle and business partners wanted to do a few things to set their brand apart from the competition: In addition to providing a perfect active wear line of dress shirts, they would use American-made materials and labor to provide a superior product. They also decided early on that charity would be an important part of their start-up plan and kicked off the “Shirt For A Start” program which ensures that a portion of every sale would benefit American service members.

    On its website, Mizzen+Main states as part of its purpose:

    Mizzen+Main proudly manufactures our dress shirts in the USA. From the material to the stitching and finishing, every detail that goes into our shirts will continue to benefit our country’s resurgence as a textile manufacturing power.

    Every Mizzen+Main shirt has a direct impact.  We want to create jobs with our success, it is why we started the company. Our mission is to put jobs before profits. Mizzen+Main strives to have a positive impact by continuing to work with the suppliers, sew shops, and distributors in the U.S.

    Though American-sourced production mandates a higher product price, the move benefited the company by giving many of its customers the feeling of purchasing a product that they can believe in. Mizzen+Main is also able to keep prices reasonable by selling primarily online, a key facet of the business’s success.

    “Start-ups like ours can focus our energy on developing our product, service and brand because of the platforms and tools available today,” the company’s founders write in a blog post for The Wall Street Journal. “With the emergence of new web applications and plugins, the face of e-commerce is changing dramatically. A business can launch a product or service worldwide and reach millions without the massive infrastructure investment required just a few short years ago.”

    Mizzen+Main’s founders contend that their business idea became a reality due in large part to the relatively low barrier of entry for launching a new clothing brand in the online environment. While becoming a new clothing designer once meant developing a new product and making a number of samples to show prospective retailers in hopes of scoring a deal that would warrant a production start, putting the clothing online instantly gives the company a home where it can be reached by customers.

    Knowing that their products would be able to reach consumers online gave the company’s founders the freedom to put more work into producing a quality product rather than spending outrageous amounts of time enduring “the long, slow road of trade-show hopping to get their product in front of a handful of buyers, or giving away a hefty portion of each sale to distributors.”

    Another benefit of online retail for the founders of Mizzen+Main is the ability to run the company from almost anywhere.

    “Platforms such as Shopify and Stitch Labs have enabled Mizzen+Main, along with myriad other companies, to focus on brand and product first — essentially democratizing e-commerce,” they write. “That’s not revolutionary news, but with the robust, cloud-based add-ons available, we really can run an entire business with two partners in two states and nearly all systems run virtually.”

    From the perspective of the successful start-up team at the budding clothier, access to technology and a thriving online support community are quickly making it unreasonable not to take a chance at making your small business dreams a reality. They even suggest looking to online venues for start-up capital if traditional modes of funding have failed you.

    “If you don’t have the capital to get your product made, you can launch on a platform like Fundable to pay for your first run of inventory,” according to the Mizzen+Main team. “You can transition over to a beautiful e-commerce site with ease and set up all of your back-office apps and programs with one seamless interface.”

    And while getting into e-commerce may sound overwhelming to you if you don’t have a background in tech or have been slow to embrace the “everything’s online” zeitgeist, a quick glance at the e-commerce enabling websites mentioned above reveals that the resources have been designed with entrepreneurs — not Web geniuses — in mind.

    So what are you waiting for? Take a look around and decide for yourself if e-commerce could be just the route to realizing your own business dreams.

    Resources:
    Fundable.com/
    Shopify.com
    Stitchlabs.com/

    Discuss this Story:

    Comment Policy: We encourage open discussion. Comments including racist statements, profanity, name calling or spam will be removed at our discretion. We use filters for spam protection. If your comment does not appear it is likely because it violates the policy.

    A Financial Second Chance For ‘Losers’
    Three Ways To Capture Top Dividend Payers
    How To Get More Guaranteed Retirement Income In The 401(k) Age
    11 Often Overlooked Tax Breaks That Can Save You Hundreds
    Four Tricks To Get The Most Out Of Your IRA
    Weddings Now Cost $31K. Here Are 10 Ways To Spend Less
    Obamacare Exemptions: How To Avoid A Penalty
    Medicare Doc Fix: Something For Everyone To Dislike, But A Needed Reform
    Why European Stock Markets Are The Place To Be
    Obamacare Hasn’t Overwhelmed Doctors
    Feb. New-home Sales Soar To 7-year High
    Lump Sum Pension Offers: Don’t Count On Your Employer For Advice
    Aging In Place Is Popular, But Does It Always Make Sense?
    U.S. Mortgage Applications Rise In Latest Week
    The Middle Class Meltdown
    Top Five Tax Questions Answered
    Behind On Retirement Savings? Do This
    How Your Money Beliefs Hardwire Your Decisions
    Can The Court Rescue Drowning Homeowners?
    10 Smart Ways To Use Your Tax Refund
    Investing In Utility Stocks The Right Way
    America Is A Big FATCA Liar
    Eight Questions To Ask Before Taking A Pension Lump Sum Offer
    401(k) Lump Sums: What You Need To Know
    President Obama Channels Ferris Bueller With Executive Action On Taxes
    The Single Most Important — And Unconventional — Estate Planning Tip You Will Ever Get
    Trouble With Trusts When Transferring Wealth
    Want To Buy A European Castle? Now’s Your Chance.
    IRAs: New Rules, Old Strategies
    3 Hard Retirement Truths Facing Baby Boomers
    Read more from Personal Finance...

    Liberty Investor Digest

    Get today's most important
    financial headlines all in
    one place by email!



    Sources


    close[X]

    Sign Up For Liberty Investor Digest™!

    Get Liberty Investor Digest FREE By Email!

    Input your name and email address in the fields below and get today's most important financial headlines sent straight to you inbox!

    Privacy PolicyYou can opt-out at any time. We protect your information like a mother hen. We will not sell or rent your email address to anyone for any reason.