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    The Future Of Major League Baseball Is Not Just About Baseball

    Just across the street from Google’s imposing New York headquarters, where the search giant’s unmistakeable logo is emblazoned across the side of an art deco building, are the offices of one of New York’s fastest growing media and technology companies.

    This business, whose products and services touch the lives of countless Americans each day, employs more than 700 people. It is on track to generate about $800 million in revenue this year. It has been profitable for about a decade, paying its owners a rising dividend for most of that time. It counts some of the world’s most important media companies, like the Disney-controlled sports behemoth ESPN, among its growing client list.

    It is not the brainchild of a visionary programmer and has no funding from the venture capital industry. Instead, what has been described as New York’s top tech startup of the last decade is an offshoot of America’s oldest professional sports league: Major League Baseball.

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